Article tittle: Tourism
and Technology: How Tech is Revolutionizing Travel by Belen Vidal (Digital Project Manager)
Technological advances have
changed the way we travel, and these new developments promise an even more
interactive and exciting experience. Do you want to know what it has in store
for us in the not-too-distant future?
Today,
nobody doubts technology’s importance
in tourism and how it has influenced and continues to shape, the way we
travel: from the vacation destination we choose, all the way to what we do once
we're there and even in the time after we've come back from our adventure. It
is so prevalent, that according to a Google Travel study, 74% of travelers plan
their trips on the Internet, while only 13% still use travel agencies to
prepare them.
Who
hasn’t gone somewhere just because Ryanair was offering round-trip tickets for
30 euros? If we merely feel like going somewhere, we go online and look for
what the budget airlines are providing, we see what destination will be the
cheapest, and voilà, let's go! This scenario, so ubiquitous today, was
unthinkable some years ago.
We
can find a lot of content online about technology's influence in the tourism
industry, but as the Team Leader of the Travel project area at WAM, I couldn't
avoid writing a bit about it as well as my personal experience from my latest
vacation in Europe. I mainly wanted to focus on when it comes to using my
mobile device since we can now freely use our devices because roaming no longer
exists in the European Union.
Nama:
Dhiya Syafiqah Binti Mohammad Azmi (17DUP19F1020)
Reflective
Journal DTM10083
5.1.1
Identify issues and trends in the tourism and hospitality industry: Technology
Based on the article
above that I found in the internet, the tourism sector in our country is
thriving and is an important source of national income. This has led to many
tourist destinations in the country. The government has mobilized all its
agencies to ensure that the tourism sector is growing rapidly. As we know, tourism
industry is a very competitive industry. Looking at it, there are many
challenges facing the tourism sector in our country in the future.
One of the issues that
I want to share is about technology in tourism industry. Talking about
technology is not about the smartphone that we already have, but it is also
include how advanced accommodation that service provider give to tourist. Travel
technology includes many processes such as dynamic packaging which provide
useful new options for consumers. Technology has helped reduce costs, enhance
operational efficiency, and improve services and customers experiences. Both
customers and business can benefit from improved communication, reservations,
and guest service systems. . Here are some examples of the ways that IT
continues to improve the hospitality and tourism industry.
1)
Mobile Technology: what I can say is
this is the main character in the new ways in travel. This is because, it has
become our travel agency, tour guide, map and more. It is always by our side
during the journey. I bet that if we don’t have cell phone it hard for tourist
making a reservation. Cell phone also helping in creating a memories by taking
pictures while we do not need to bring DSLR along too incase you are really
need it.
2)
Internet: well if you have a smartphone
or tablet, of course you also need Internet right? The internet has powerful
impact on hospitality and tourism. In the hospitality and tourism business,
effective use of Internet technologies can improve revenue. All the tourist
need to know, they just search and all the information will come out. Such as
Expedia. By using this app, ease the customer to make book a hotel.
3) Recognition technology: one of the most
important technology trends and
potential uses in the hospitality industry are especially interesting.
For example if finger print or face identification could be used in your hotel
unlock rooms.
4) Virtual reality: virtual reality has
been one of the most talked about technology trends of recent years, and it
uses within the hospitality almost endless, due its capacity to place customers
in virtual settings. This can be used everywhere from the booking stage of the
customer journey, through to be the hotel stay itself.
Keeping up with the
latest technology trends is of the utmost importance not only to improve the
customer experience, but also to improve internal processes at the same time.
By exploring the technology trends detailed above, it can help to ensure that
your business stays ahead of its rivals. Therefore, a country's
creativity in promoting their own country is crucial to attracting tourists and
making Malaysia a major tourist destination. All Malaysians should make enough
preparations to attract tourists to Malaysia.
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