REFLECTIVE JOURNAL

5.1 Discuss issue, trends, future outlook of tourism industry and their implications

 The issues in tourism and hospitality industry are one of the most important things in tourism industry. The issues tourism industry is operating issues. Operating Issues is Labor Shortages, Cost Containment and Increased Competition. Second, Marketing Issues is market Segmentation and Overlapping Brands and Increased Guest Sophistication. Next, Technological Issues like Interactive Reservation Systems, Guest-room Innovation, Data Mining and Yield Management. And last issues, the Economic Issues. The Economic issues like Globalization and The Nation’s Economy. The trends in tourism industry are SMERFs, Tourist Friendly Destinations and Emerging Types of Tourism. First, SMERFs is travel for Social, Military, Education, Religious and Fraternity reason. The Tourist Friendly Destinations is divided into two parts like tourist with special needs and the differently-abled tourist. The Emerging Types of Tourism is film tourism, Wine Tourism, Cruise Tourism, Underwater Tourism and Extreme Tourism

Tourism industry in technology, a crisis of change and uncertainty, brought on the rapidly changing nature of change nature of the tourism industry itself. New technology, more experienced consumers, global economic, restricting and environmental limits to growth are only some of the challenges facing the industry. Mass tourism, it is argued, is responsible for bringing social, cultural, economic and environmental havoc in its wake, and mass tourism practices must be radically changed to bring in the new. The technology important role of diagonal integration, a process where firms use information technologies to logically combine services for best productivity and most profitability, is discussed. This is will become a key tool for controlling the process of value creation in the tourism industry.

 The positive impact in tourism industry it is can helped reduce coast, enhance operational efficiency. Reservations systems can easily book a hotel room for anyone via the booking facility available online which allow easy access to consumers and travel. The systems enable individuals to make reservations and compare prices online. Another, the Mobile communication can to keep customers updated of changes many hospitality business use mobile communication. The importance of smartphones and photography apps has led to the development of otherwise unknown tourist areas but also a general tendency for airports, airlines, and hotels to offer increasingly smartphone-oriented services. The inclusion of biometric recognition systems in the main airports of the world, on the basis of the eye or fingerprints, has made every trip extremely safer. The awareness of practically never losing oneself, of being able to send one’s exact position in case of need of help, and ever more detailed and tourism-oriented maps, have led people to abandon traditional habits to explore new paths and new ways to visit a destination.

 The Negative effect technology in tourism industry it reduced role of travel agent by the information and communication technologies (ICT) is not popular as before because consumers can find information on trips or booking via the Internet, rather than using the services of a travel agent. Next, the Information Communication Technology (ICT) has changed the competitive environment in travel market by passing travel agents and selling directly to consumers. So, its effect to travel agent by has more competitors. The technology can destroy a nature and cultural economic systems.

 A conclusion, the technology in tourism and hospitality has helped speed up operations and helped the traveling process much more enjoyable and efficient. The technology not only be useful helps chain hotels, but can also be useful smaller companies in the industry. Lastly, the technology is most important in the tourism and hospitality industry because it can easy to make a something works and systems.