based on this Article
Name:Nurin
Jazlina binti Abdul Aziz
Matrix
card:17DUP19F1032
Currents trends and future outlook
for global tourism and hospitality
5.3.4
Identify tourism products and package for Muslim travelers
·
Destination marketers need to understand
Muslim behaviour in order to satisfy his/her needs especially in Halal tourism
industry.Muslim tourist needs are identified based on their Muslim-friendly
hotel,Halal food,Muslim-friendly phone application,Muslim-friendly
airport,Halal holiday,Halal tourism websites,Halal healthcare facilities and
services,Halal cruise and Halal swimming suit.Implication related to Halal
tourism are also discussed.
·
The context of Halal tourism is
pertinent to industry players,marketers and policy makers alike in developing
Halal tourism infrastructure and facilities,Halal travel package and Halal
travel activities.
·
It will also help them design specific
messages for marketing communicating in order to attract Muslim tourist.Although
the past or future Muslim population size in the world does not reveal to what
extent this population actively practices its faiths or how religious its
members.Muslim customers are one of the fastest developing markets segments and
its needs cannot be ignored by destination marketers and tourism operators.
·
Tourism comprises the activities of
person travelling to and staying in places outside their usual environment for
not more than one consecutive year of leisure,business and other purposes.
·
The temporary movement of people to
destination outside their normal place of work and residence ,the activities
undertaken during their stays in those destination,and the facilities created
to cater to their needs.
·
Travelling place that mostly Muslim travelers
search for is a place that are pork-free foods,alchohol-free beverages and a
prayer room.
·
Japan is one of the non-Muslim countries
that take iniciatiatives towards training the hospitality staff by launcing
Muslim-friendly projects.
·
Travel guide in Kyoto city websites is provided for Muslim in four
language that is Arabic,
·
Turkish,English and Malay.the website
provides list with Muslim-friendly hotels.These hotels and inns provide Muslim
visitors with Qiblat compass,a map for Kyoto Mosque,prayer mats and serve Halal
foods.
·
Avaibility of Halal food and beverages
is vitals for destinations that target Muslim travelers.
·
Some of chain restaurant cater for
Muslim tourist needs by serving dishes prepared in kitchen
certified as Halal and using Halal chicken.
·
Muslim-friendly phone applications one
of the recent practices in Halal tourism
industry is providing smartphone application that make the holiday enjoyable
and Muslim friendly.
·
It helps visitors to find hotels and
shopping centres with prayer rooms and restaurant that provide Halal food
avaibility.
Positive
reflection
The positive reflection
toward this product and packages for Muslim travelers is that more Muslim
tourist will able to travel every countries without worried about all the accommodation,beverages
and also activities.
Negative
reflection
Negative reflection for
this activities is other religion beside Muslim will feel unfair for their
religion and it made them difficult to find a restaurant that sell alcohol
drinks.
Suggestion
Suggestion to help this
problem out is every restaurant should sell Halal food and they can also sell alcohol
but non-Muslim tourist can ask for alcohol drinks if they wanted to.
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